15 years experience shaping products, strategies, brands… and building passionate teams around them.

Product design, UX, research

Visual design & creative direction

Product & brand strategy

Management, mentorship & hiring

Tech

2015 - 2021

Spotify - Product Design Director

NYC

Creative direction, product strategy and design team leadership. Building new products across mobile and web for artists and the music industry - data and analytics, content creation tools, consumer facing content formats and machine-learning driven music discovery experiences.

I also functioned as design discipline lead for the Creator Marketplace business unit of 45 product designers and UX writers.

Consulting

2010 - 2015

Method Inc.

San Francisco

Product design consulting for clients in the Bay Area - Google, Sonos, AT&T and more.

UsTwo, Made By Many

london

Product design, research, UX and service design for Adidas, News Corp, O2, Orange, Barclays and others.

Co-founder

2012 - 2013

How Do

STOCKHOLM/BERLIN

Designer co-founder of How Do, a community driven maker social network where users created short guides for how to do everything from cooking to language learning. Took funding, grew product and team to 10.

Industrial design

2008 - 2010

Native

london

User-centred design, innovation and research-led strategy in the space between physical and digital. Clients include Samsung, HP, TomTom, B&O, Audi, TomTom, Microsoft.

Decathlon

Lille, France

Product innovation for the world’s largest sports retailer/manufacturer. Developing connected sports products from concept to market.

Education

Ba Hons Industrial Design

1st Class, Loughborough University, UK 2004 - 08

A 3 year course with one year in industry.

Major Project: Vaka Lighting

Dissertation: A Tailored Future: Mass customisation and it’s effect on product longevity.

Awards, Talks & Teaching

IDSA Design Award

Transportation

Texas Instruments DLP Automotive dashboard project.

Talk - IxDA conference